IMAGE © PURE BARRE
1701 Walnut Street
Philadelphia, PA 19103
Located in the historic Franklin Residences in Center City Philadelphia, this Pure Barre location rounds out the already robust amenities at the property and is well situation both to building residents and the local community. Pure Barre is a boutique, nationally franchised, fitness studio that creates unique classes inspired by pilates, yoga and ballet in order to create a low-impact workout for the full body. They have several locations in the greater Philadelphia area.
IMAGE © PURE BARRE
Stanev Potts Architects initially assisted the client by providing test fits at several potential tenant spaces in the building, and helped the owner navigate the pros and cons of each, after investigating the parameters of how the space functions, visibility, access, total available space, and other factors. The preferred location ended up being a larger overall suite on a lower level, which suited the tenant well, and provided a boost to the interest level and foot traffic to other existing spaces on that level. Stanev Potts worked with the landlord to locate several high visibility signage areas both inside and outdoors, and came up with a creative use of large scale mirrors on an adjacent wall in a common use grand stairwell to greatly increase visibility of the glass entry doors to the suite from the main building lobby.
This interior fit out project began as a raw tenant space, which was transformed into a beautiful studio, with retail, lockers, changing rooms, and an elegant front desk. Great care was paid to understanding the various routines on how patrons would like to use this space, before, during and after class, and how to ensure a high level of ease within these routines. Pure Barre strives to create a sense of community, of belonging to a ‘tribe’ of like minded patrons with a shared focus, and the space layout, finishes and lighting worked toward that goal.
Our challenge was to design a space that met all of the guideline criteria from Pure Barre’s corporate design guides, while creating a space that feels fresh, and refined and particular to its specific location. This was achieved through a simplified palette, with intentional pops of color, dramatic lighting and plays of scale.